Jetblue Public Relations Campaign Strategy Paper

JetBlue Public Relations Campaign Strategy Paper In the aftermath of unpredictable icy prevail, JetBlue Airlines made several decisions to repeal legion(predicate) passages which caused a public relations nightmare. Understandable, customers utilize JetBlue Airlines were upset, frustrated and a bit angry because of the delays that occurred. JetBlue Airlines needed to spirt a spic-and-span public relations campaign to remedy the current situation. In addition, the comp whatevers long range goals were set to exempt the serve to overseas travel. List Objectives for the PR Campaign In severalize to explain its operations into the overseas market, JetBlue Airlines had to overcome a a few(prenominal) stumbling blocks that occurred earlier this year. One major stumbling block occurred when JetBlue sour hundreds of flights out-of-pocket to icy conditions and a black log of desolate passengers and flight crews. Jenny Dervin, JetBlue Airlines company spokesman said a decision by JetBlues hub, Ne cardinalrks John F. Kennedy International Airport, to demarcation all airlines to two runways was a major stumbling block in the companys efforts to experience back on track. (JetBlue weather woes not further overcome, CNN.

com) David Neelman, Founder and CEO of JetBlue, repeatedly apologized for the flap of cancellations and delays and said, I conceptualise the best thing we can do is say were sorry and relent them their money back, and give them a give up ticket and then manakin of plead with them to come and fly ball again. Once a passenger has a bad run through with any airline, that passenger will think twice! beforehand reservation another flight with the same airline. JetBlue needed to devise a sunrise(prenominal) public relations campaign to happen those customers who wooly-minded confidence in the flight service and to gain unseasoned customers who may be interested in using the new overseas services. JetBlues new campaign schema include a Customer Bill of Rights. Strategically supply the effectuate of the Customer Bill of Rights, JetBlue anticipated every possible...If you essential to get a full essay, order it on our website: BestEssayCheap.com

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