Kudler Customer Relationship Management

RUNNING HEAD: Kudler hunky-dory Foods Kudler attractive Foods Dustin Coody University of Phoenix bon ton Profile Kudler Fine Foods is a specialty food pedigree located in the San Diego area founded in 1998 by Kathy Kudler. They concord three locations, La Jolla, Del Mar, and Encinitas. Kudler Fine Foods sells bakery and pastry products, angelic produce, fresh effect and seafood, condiments, packaged foods, cheese, and specialty dairy products. one(a) of the main goals of Kudler Fine Foods is to maintain lasting relationships with their guest base. intellect the clients needs and expectations is vital to a roaring business. This is why I propose implementing a client family commission (CRM) system. I strongly believe that applying a CRM strategy to Kudler Foods would cater the go with to further expand and obtain a higher(prenominal) mensuration of customers while retaining their underway customers. Benefits of a CRM A Customer Relationship Manage ment system employs people, technology, tools, processes and activities to increase customer memory and a firms profitability (Tetteh, 2008). A CRM allows a company to attain its revenues by providing redevelopments and products that meet the requirements of customers with programs that effectively allocate the appropriate resources to one by one customer.

A CRM also allows a company to improve customer service, cross-sell products effectively, and allow the sales staff to acquire deals at a rapid pace. Rigby, Reicheld, and Schefter (2002) have discovered that by tracking chat between firms and their customers, CRM can help firms in many ways, including ! the pursual: analyzing customer revenue and cost data to identify current and succeeding(a) high-value customers; targeting direct marketing efforts; capturing relevant product and service fashion data; creating parvenue distribution channels; exploitation new pricing models; processing transactions faster; providing soften selective information to the frontline; managing logistics and the supply...If you want to get a full essay, stage it on our website: BestEssayCheap.com

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